Barenaked Ladies Frontman Stars in Alluvial's Next DVD Release


Ed Robertson Hosts a Series of Jet-Fueled Adventures in
Ed's Up: The Best of Season One

eds_up_coverLos Angeles, California - March 1, 2010 - Barenaked Ladies co-founder and frontman Ed Robertson steps away from the rock scene and trades stadiums for steel-toed boots as he flies into an adventure of grueling on-the-job challenges in Alluvial's next DVD release Ed's Up: The Best of Season One in stores April 6, 2010. Produced by Toronto-based Peace Point Entertainment Group, the popular Ed's Up series is now in its third season on Canada's OLN. The series teaches the iconic Canadian rock star how hard the work-a-day life can be as he takes on the toughest of jobs with his trademark good humor and down-to-earth attitude. The new DVD is the first in a series that features the best episodes from each season of Ed's Up.

eds_up_quoteThroughout the first season, Robertson, a rock star whose band has sold more than 12 million albums and has been showered with awards, logged flight-time in his Cessna airplane, crossing Canada to tackle a series of demanding tasks. In each episode, Robertson, an avid recreational pilot, receives a set of GPS coordinates from a "mystery person," who clearly wants to see him sweat it out! He then flies to the unknown location and has to immediately get to work. These jobs are very physical and at times incredibly dangerous.

But why would an international rock star risk life and limb doing these crazy challenges? Simply put, this series gives Robertson a chance to prove to himself and the world that although he's a pampered celebrity, he's tough enough to work alongside some of this country's unsung heroes. Will this soulful musician from Scarborough, Ontario hack it, or get sent packing? From rock star to real tough guy, see what happens when Robertson puts down the guitar, takes to the skies and slogs away in some very un-rock star occupations. The new DVD features nine of the 13 episodes in Season 1 showing Robertson doing such taxing jobs as cod fishing, building cars on an assembly line, training with the armed forces, mining for gold, replacing railroad ties, working as a prison guard, building bridges and more!

eds_up_strip1


High-resolution imagery and a press kit with additional information about the short films are available online at: www.VillageLighthouse.com/EdsUp. The suggested retail price of Ed's Up: The Best of Season One is $19.98 and the running time is approximately 189 minutes. The DVD includes a photo slideshow and links to Ed's Up and Barenaked Ladies websites. It is available for prebooking online at Amazon.com and will also be available at local community retailers upon release. Screeners are available upon request.

eds_up_strip2



ABOUT ED ROBERTSON
Ed Robertson is the founding member of the band Barenaked Ladies and plays guitar, sings, writes, raps, drums - and flies! The band has sold over 12 million records, achieved a U.S. number one single, and received two Grammy nominations and seven Juno Awards. As an actor, Robertson has appeared in the films Charlie's Angels: Full Throttle, The Wrong Guy, Love, Sex, and Eating the Bones as well as such TV shows as Charmed; 2 Guys, a Girl, and a Pizza Joint; MadTV and Dennis Leary's Merry @@$$%@ Christmas.

ABOUT PEACE POINT ENTERTAINMENT GROUP
Peace Point Entertainment Group is a Toronto-based independent producer of cutting-edge television content for the worldwide market. To date, the company has produced well over 400 hours of television content with distribution in over 35 international markets. Current shows in production and/or airing include Ed's Up (OLN Canada), Bump! (LOGO, OUTtv), Food Jammers (Food Canada), Fresh with Anna Olson (Food Canada) and Realty Obsessed (TVtropolis). The company creates, finances, produces and distributes popular television programming in a variety of genres including doc, lifestyle, reality and drama. Additionally, Peace Point is a shareholder of OUTtv where Tomlin also sits on the board. OUTtv is a national Canadian digital channel.

ABOUT OLN
OLN is specialty television station in Canada offering viewers a one-stop destination for adrenaline pumping action and adventure entertainment. From original Canadian hit reality, adventure, and travel series (Mantracker, Departures and Survivorman) to internationally acclaimed sporting events such as: Tour de France; OLN takes viewers on intense, rugged journeys across Canada and around the world. OLN is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information, visit www.OLN.ca.

ABOUT ALLUVIAL
Alluvial is an entertainment distribution division of Los Angeles-based Village Lighthouse, Inc. With a program library including feature-length films, short film compilations, stage shows and television series, Alluvial prides itself in offering hard-to-find content through its international DVD, broadcast, download-to-own and video-on-demand distribution. And while its collection includes award-winning titles, Alluvial believes firmly in its mission to share work from artists whose impressive skills have yet to be widely discovered.

ABOUT VILLAGE LIGHTHOUSE
Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Based in Los Angeles, its wholesale divisions, including 10%, Alluvial, PROVOCATEUR and N10Z (Intense) distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com.